Privacy Policy

Last updated: 26 April 2025

Who we are

Klarithm Ltd is the data controller for personal information collected through this website. If you have any questions about how we handle your data, please contact us at support@klarithm.com.

This policy explains what personal data we collect, why we collect it, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What we collect

Depending on how you interact with us, we may collect the following categories of personal data:

  • Identity data — your name.
  • Contact data — email address, delivery address, telephone number.
  • Transaction data — details of products purchased, order history, and payment confirmation (we do not store full card details — these are handled securely by our payment processor).
  • Usage data — how you navigate and interact with our website, browser type, IP address, and device information.
  • Marketing preferences — whether you have opted in to receive marketing communications from us.

How we use your data

We use your personal data for the following purposes:

  • To process and fulfil your orders, including arranging delivery and handling returns.
  • To communicate with you about your order, including dispatch notifications and customer service queries.
  • To send you marketing communications about our products, where you have given your consent or where we have a legitimate interest to do so (e.g. if you are an existing customer). You can unsubscribe at any time.
  • To improve our website and understand how customers use it.
  • To comply with our legal obligations, including tax and financial record-keeping.

Legal basis for processing

We only process your data where we have a lawful basis to do so:

  • Contract — processing necessary to fulfil your order.
  • Legal obligation — processing required to comply with UK law (e.g. retaining financial records).
  • Legitimate interests — improving our services and communicating with existing customers about similar products.
  • Consent — for email marketing where you have explicitly opted in.

Sharing your data

We do not sell or rent your personal data. We may share it with trusted third parties in limited circumstances:

  • Payment processors (e.g. Shopify Payments, Stripe) — to handle secure card transactions.
  • Delivery partners (e.g. Royal Mail) — to arrange delivery of your order.
  • Email service providers — to send transactional and marketing emails on our behalf.
  • Analytics providers — to help us understand website usage (in anonymised or aggregated form where possible).

All third parties we work with are required to handle your data securely and in accordance with applicable law. We do not transfer your data outside the UK or European Economic Area unless adequate protections are in place.

Data retention

We retain your personal data only as long as necessary:

  • Order and transaction records are kept for 7 years to comply with HMRC requirements.
  • If you unsubscribe from marketing, we retain a record of your preference to ensure we do not contact you again.
  • Website usage data is retained in line with our analytics provider's policy, typically up to 26 months.

Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • Right of access — you can request a copy of the data we hold about you.
  • Right to rectification — you can ask us to correct inaccurate data.
  • Right to erasure — you can ask us to delete your data in certain circumstances.
  • Right to restriction — you can ask us to limit how we use your data.
  • Right to data portability — you can request your data in a structured, machine-readable format.
  • Right to object — you can object to processing based on legitimate interests or for direct marketing.

To exercise any of these rights, please contact us at support@klarithm.com. We will respond within one month.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

Our website uses cookies to improve your experience and analyse how visitors use the site. Cookies are small text files stored on your device. We use the following types:

  • Essential cookies — required for the website to function (e.g. shopping cart, session management).
  • Analytics cookies — help us understand how visitors use the site. These may be set by third parties such as Google Analytics.
  • Marketing cookies — used to show you relevant advertising. Set only with your consent.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of this website.

Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

Changes to this policy

We may update this privacy policy from time to time. The latest version will always be available at this URL, with the updated date shown at the top of the page.

Contact

For any questions, data requests, or concerns about this policy, please contact us at support@klarithm.com.